CSR also consulted to UVA ITC as they prepared results for publication on their web page using the data from the 2008 survey of IT users, which was titled Information Technology and the Future of the University. The survey involved advance letters to inform participants about the study and ask for their participation mailed on November 19, 2008 to the 3,400 people in the sample. Letters to students contained a $2 bill as an incentive to participate, following the principles of social exchange theory outlined in Dillman`s Tailored Design Method. Most of the letters were sent via UVA Messenger Mail, while several hundred were sent to off-Grounds addresses by first class U.S. mail. The median length of time to complete the interview was 18 minutes. A total of 1,525 questionnaires were completed. The overall unweighted response rate for the survey was 44.9%. Among the sampling groups, response rates were highest for undergraduates (57.8%) and lowest for graduate students (36.1%). With 1,525 (5.3%) of the estimated qualified, reachable population of 29,012 responding, the margin of error for questions answered by all respondents in this survey is +-2.4% at the 95% level of confidence.
Area of Survey Study