The Social Norms Study is about the Health Promotion Alcohol Survey which is developed by the Office of Health Promotion in the Department of Student Health in order to collect information on alcohol use perceptions behaviors and attitudes among University of Virginia students. By collecting normative information annually the program is able to continue a social norms campaign that is relevant to UVa undergraduates. The data is also used to study the effectiveness of the social norms approach. Every year the Center for Survey Research (CSR) advises the office in sampling design and weight the final collected data for analysis purposes.
Random stratified sample of UVA undergraduate students with oversamples of males and first years