Center for Politics Message Testing

With support of a grant from the UVA Center for Politics and cooperation from AAPOR and YouGov/Polimetrix CSR conducted an experiment to determine if respondent experience could be improved by changing the design of political message testing polls. The nationwide internet survey fielded by YouGov asked about a generic congressional race and included negative and some positive statements about each party's performance in Congress. Treatments varied in the balance of statements the way they were introduced and the test question wording. Better design significantly improved respondent experience. Results presented at AAPOR disseminated to political consultants and published in MRA' Alert magazine.
Sample
Data collection by YouGov/Polimetrix gathered complete responses from 2086 qualified members of their internet panel
Principal Investigators
Tom Guterbock
Project ID
7.09
Year
2007