UVA Health System Roanoke Area Tracking Survey

Conducted a telephone survey of randomly selected Roanoke area residents to gauge their familiarity with local and regional hospitals to examine their preferences concerning care in the areas of cardiology neurology cancer pediatric care and to learn their overall impressions of the UVA Health System and other regional hospitals. In addition the questionnaire assessed the patient experience and recall and impressions of advertisements and news stories. The interview script incorporated questions from a 1997 survey for purposes of comparability over the two years.
Sample
480 Roanoke area residents
Principal Investigators
Tom Guterbock
Sponsor
University of Virginia Health System
Project ID
1999.019
Year
1999