Conducted a telephone survey of randomly selected Roanoke area residents to gauge their familiarity with local and regional hospitals to examine their preferences concerning care in the areas of cardiology neurology cancer pediatric care and to learn their overall impressions of the UVA Health System and other regional hospitals. In addition the questionnaire assessed the patient experience and recall and impressions of advertisements and news stories. The interview script incorporated questions from a 1997 survey for purposes of comparability over the two years.
480 Roanoke area residents
University of Virginia Health System