This is a mail and web survey of owners of equines quartered in Loudoun County (VA). A mail packet was sent to owners of 2 672 properties in the county meeting requirements for quartering horses. Email invitations were sent to 502 members of three equine groups in cooperation with the administrators of those organizations. Three other equine groups emailed their 645 collective members independently. Additional respondents were referred to a public-facing web survey by flyer survey referral card distribution media releases and word of mouth among the equine community. There were 1 543 usable responses to the equine owners survey. Results were used to estimate the number of equines and the economic impact of the equine industry in Loudoun County.
A probability sample (n=2672) drawn from a list of owners of properties in the county’s agricultural land use program plus additional lists