Blood Donor Education Forms Development--Gay Wehrli

The purpose of the study iwas to evaluate educational materials provided to people who go to a blood center to donate blood. The funding for this project came from America’s Blood Centers a network of community blood donation centers. CSR assisted by conducting a focus group and on-on-one interviews with Charlottesville residents who had not given blood in the past.
Sample
Focus group and interview participants who had not previously given blood locally recruited
Principal Investigators
Tom Guterbock
Client Name
Gay Wehrli Uva
Sponsor
America's Blood Centers (via contract with Central Indiana Regional Blood Center)
Project ID
13.03
Year
2013