College of Arts & Sciences Disengaged Alumni Focus Groups

Focus groups in Richmond and Faorfax VA were designed to investigate the general attitudes and beliefs toward College annual giving among the non-donor population and to strengthen understanding of the causes of disengagement.
Sample
Sample of A&S alumni who graduated 1987 to 2006 and had never made a financial contribution to the College
Principal Investigators
Robin Bebel
Client Name
John Campbell
Sponsor
The College Fund (aka the annual fund) in the College of Arts & Sciences
Project ID
11.16
Year
2011