This was a comprehensive assessment of Virginia`s business climate, its major dimensions and components, and how ratings of those components relate to overall ratings of the business climate and the state`s role in creating it. Data were collected by mail (n=755) and web (n=106). The project used a disproportionate stratified sample of Virginia businesses listed in the VEC ES-202 report, supplemented with contact and mailability data from Dun & Bradstreet as well as follow-up calls by CSR. The original sample of 4,399 records was pulled from 89,699 businesses in 200 strata defined by size (5), region (8) and type of business (5). In general, larger firms, less populated regions and smaller industry lines were oversampled. The sampled records were supplemented by D&B information, then sampled again based on likelihood of contact for a final sample of 3,601 businesses. The work was shared between the Survey and Evaluation Research Laboratory at VCU and the Center for Survey Research at UVA. The overall response rate was 29% (AAPOR RR3).
Area of Survey Study