Market Research

Consumer Knowledge and Perceptions Pilot Study

This project used an experimental design to explore whether or not recipients perceive a debt collection letter to be confusing. The survey instrument included an index designed to identify less-sophisticated consumers. After pre-testing by CSR, the Southeast Institute of Research completed interviews in two Virginia cities.
Year
1998
Area of Survey Study

DMV Customer Satisfaction Telephone Survey

CSR conducted telephone interviews with Virginia residents who have used DMV services in the last year, to assess their satisfaction with visits to DMV offices, use of mail services, telephone contacts, and use of the Internet. Professor David Hartman (Michigan State University) served as co-investigator.
Year
1998
Area of Survey Study

Survey of Paper Machine Oil Buyers

Telephone interviews were completed with paper mills to assess the current oil purchasing patterns in the paper industry in the United States. CSR conducted advance mailing, questionnaire development, offline CATI, and data analysis.
Year
1997
Area of Survey Study

National Survey of Paint Equipment Sales

Telephone interviews were completed with managers of retail paint stores, in the United States and Canada, to determine customer preferences and market shares for various types of paint spray equipment. The sample was designed to represent seven North American sales regions.
Year
1996
Area of Survey Study

Location Preferences of Lynchburg Area Homebuyers

In two stages of semi-structured telephone interviewing, CSR explored residential location decision-making of middle income homebuyers in the City of Lynchburg and the adjacent areas of Bedford and Campbell Counties. Initial interviews with area realtors aided in the development of a workable homebuyers` questionnaire. Results indicate that newly developing areas of Lynchburg city are potentially competitive in the local market.
Year
1996
Area of Survey Study

Charlottesville-Albemarle Airport Usage Study--1996

For a second consecutive year CSR conducted a survey and analyzed data to show usage patterns for the Charlottesville-Albemarle Airport. Eight travel agencies were selected based on volume of business. Data were collected on site into laptop computers with customized data entry fields resembling the layout of a ticket stub.
Year
1996
Area of Survey Study

Survey of Military Personnel Banking Needs

CSR conducted focus groups with enlisted personnel and officers from all four branches of the armed services about financial services and military personnel needs. From this process, a questionnaire was developed to assess the satisfaction of military personnel stationed in the U.S. and overseas, with the financial services available on military bases. Data collection was done by the sponsoring agency. CSR assisted DMDC in developing a data analysis plan.
Year
1996
Area of Survey Study