Anthem/TEACH Survey of Health Information Preferences

Mail and telephone surveys of Virginia adults to determine their preferences in seeking and receiving health-related information. The results were analyzed with market-segmentation methods to identify key groups with similar preferences.
Sample
Mail 2000 with 633 complete. Phone 1200 completes
Principal Investigators
Tom Guterbock
Client Name
Wendy Cohn
Sponsor
Anthem Blue Cross - Blue Shield of Virginia
Project ID
5.005
Year
2005