Consumer Knowledge and Perceptions Pilot Study

This project used an experimental design to explore whether or not recipients perceive a debt collection letter to be confusing. The survey instrument included an index designed to identify less-sophisticated consumers. After pre-testing by CSR the Southeast Institute of Research completed interviews in two Virginia cities.
Sample
152 people with less than four years of college
Principal Investigators
Tom Guterbock
Sponsor
McSweeney Burtch and Crump (Richmond Virginia)
Project ID
1998.011
Year
1998