Evaluation of a Media Campaign on Fatherhood

A third wave in our population-based evaluation of a statewide media campaign designed to promote responsible fatherhood in Virginia and increase awareness of the impacts of father-absence on children. After a second phase of media distribution of messages from the campaign CSR conducted 600 interviews with a fresh statewide sample in May 1997. The final report shows that the media campaign had a significant impact on attitudes about fathers and knowledge of some key facts but the second phase was less effective.
Sample
600 interviews
Principal Investigators
Tom Guterbock
Sponsor
Office of Health Policy Virginia Department of Health
Project ID
1997.007
Year
1996