A four wave telephone panel study of the Virginia electorate during the 2000 Virginia campaign for U.S. Senate. The study focused on how voters perceive campaign advertisements and how they define and respond to negativity or unfairness in the messages. An additional cross-section was added to the post-election wave. Survey operations were coordinated for the sponsor by the late Alison Meloy.
800 registered voters in Virginia
The Sorensen Institute for Political Leadership and the Pew Partnership