Center for Politics Message Testing

With support of a grant from the UVA Center for Politics and cooperation from AAPOR and YouGov/Polimetrix, CSR conducted an experiment to determine if respondent experience could be improved by changing the design of political message testing polls. The nationwide internet survey, fielded by YouGov, asked about a generic congressional race and included negative and some positive statements about each party`s performance in Congress. Treatments varied in the balance of statements, the way they were introduced, and the test question wording. Better design significantly improved respondent experience. Results presented at AAPOR, disseminated to political consultants, and published in MRA` Alert magazine.
Year
2007
Area of Survey Study
Principal Investigator
Survey By Phone
Yes
Survey By Web
Yes
Survey By Mail
No
Survey In Person
No
Project ID
7.09
CSR Service Type